Family A Fair

Family A Fair

Organised by :Lianhe Zaobao,Lianhe Wanbao,Shin Min Daily News

Event Format:

All-day carnival just after the school
examinations and before the school
holidays

Date : 10 & 11 November 2007
Venue : Suntec City, Hall 602





Event Highlights

• A fun-filled, family carnival where families come
together to spend quality time together.
• Stage activities and performance
• 3 different activity zones :

Daddy’s Den
Mummy’s Pen
Kids’ Zone

Stage Activities

• Engaging and interactive activities to keep the
event lively.
• Games and contests will be conducted to allow
families to demonstrate teamwork.
• Dance performances and talent search contest.
• Singing contest.

Highlights @Daddy’s Den

Activities

• Photography workshop
• Talk on financial planning
• Fitness Competition
• Father & Child Gaming Station

Potential Exhibitors

• Gadget
• Grooming
• Car Accessories
• Wine Products
• Financial Planning / Investment / Insurance
• Sports & Fitness
• Entertainment


Highlights @Mummy’s Pen

Activities

• Yoga / Pilates exercise
• Make-up class
• Manicure and Pedicure
• Head and shoulder massage
• Cooking demonstration

Potential Exhibitors

• Beauty
• Cosmetics
• Jewellery
• Well-being eg spa, yoga
• Cookery
• Holidays / Travel

Highlights @Kids’ Zone

Activities

• Art and Craft contest
• Quiz
• Cookies baking session
• Story telling session
• Games

Potential Exhibitors

• Education
• Stationery
• Toys
• Food for the growing kids
• Courses eg music, arts, social etiquette
• Furniture

Promotion Activities

• Shoppers’ Draw for every $20 spend at the fair.
• Cut out coupon redemption in all the 3 Chinese
publications ie ZB, WB and SM
• 1,000 units of exclusive giveaway for each day
• Roving radio broadcast by Radio 100.3


Publicity Support


• To drive awareness of the event, publicity campaigns will
run in :
– The Straits Times
– Lianhe Zaobao
– Lianhe Wanbao
– Shin Min Daily News
- My Paper
- Radio 100.3 and 91.3
- Roving report from 100.3
• Media value worth up to $250,000


What’s in it for Exhibitors

• Captive audience of 100,000 visitors over the 2 day event.
• Increased brand visibility
• Opportunities for sampling & product demonstration
• Generate sales
• Count on SPH’s unparalleled media support & influential
editorial coverage in various newspapers.

Exhibitor Package

Package	Advertisements in ZB,WB & SM	Booth Size (9 sqm)	Package Cost	Cost of Additional Booth
A	16cm X 4col,B/W	9	$6800	NA
B	27cm X 4col(QP),B/W	9	$9500	$3200 (Max2 booths)
C	27cm X 8col(HP), Spot Colour	36	$26,000 (Premium Booth)	NA

Note :

2. Package costs inclusive of stated advertisement media costs, booth space cost and basis setup costs.
3. All package costs are based on B/W ad. Packages can be upgraded to colour, colour surcharge applies
accordingly.
4. Agency commission applies only to advertisement space and colour surcharge.
5. Advertisements must be published in the event supplements on WB and SM 9 Nov 2007 and ZB 10 Nov
2007.
6. Advertising expenditure contributes to master contract fulfilment but prevailing master contract privileges
do not apply.


Floor Plan

Timeline

• Final confirmation of Exhibitors:TBC
• Exhibitors Briefing (TBC):12 Oct 2007
• Copy Submission:02 Nov 2007
• Supplement (WB and SM):08 Nov 2007
• Supplement (ZB):09 Nov 2007
• Event:10 – 11 Nov 2007

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